Capybara IP Character Development Pack

This project showcases the development of an original capybara-based IP character designed to support storytelling, digital communication, and future brand expansion. The character was developed through a series of situational illustrations, placing the capybara in relatable everyday environments such as the office, park, and kitchen. These scenarios help establish the character’s personality, behavior, and narrative potential while exploring how the IP can live across different contexts.

To extend its usability in digital culture, the project also includes an expressive emoji and sticker set, designed with clear shapes, readable expressions, and strong gestures to ensure clarity at small sizes. These assets allow the character to function naturally in messaging platforms and social media interactions.

Additionally, the project explores the character’s scalability into digital collectible formats, including early NFT concepts. This demonstrates how the IP can evolve beyond static illustrations into a flexible asset that can live across digital products, community-driven platforms, and future brand ecosystems.