Half&half Coffee Branding

Half&Half Coffee is a brand identity project developed to create a distinctive and memorable coffee brand targeting a Gen Z audience. The creative direction centers around a playful vampire mascot who rejects the stereotype of drinking blood and instead loves coffee, giving the brand a unique and relatable personality.

The visual identity combines bold typography, character-driven storytelling, and a flexible design system that can be applied across packaging, social media, and promotional materials. As Creative Director, I led the concept development, mascot design, and overall visual direction to ensure a cohesive and scalable brand identity.